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HI, I'M JOYCE
EX 9 TO 5'ER TURNED FULL TIME CREATIVEPRENEUR
And I can't forget rescue dogmom, Malbec lover & taco addict.
In 2015 I sadly found myself with no real hobbies (because #dayjob and life) and a desperate urge to create... when I was never considered "creative" before.
So I started learning calligraphy. And after sharing my love of lettering with hundreds of students, opening a storefront, launching online courses and taking custom work, I pivoted from side hustling letterer to full time creative biz owner (generating six figures in my first year of self employment).
I now teach others about lettering, watercolor and starting creative businesses.
I built a business based on being creative and want to share how I did that with you.