You don’t have to have the business side all figured out. This course shows you how to take your lettering skills and turn in into a profitable, (almost) passive business - so you can earn revenue while you create.
WHY START WITH PRODUCTS?
Because you can control what to sell, when to sell it and for how much. Once your shop is up and running, you’ll have more me to serve custom clients or take care of other parts of your business. Products give you a way to earn passive income.
WHY THIS COURSE?
I’ve been there - I wanted to see if I could be paid to be creative (while working a non-creative full time job). I earned over $600 in my first couple weeks of opening my online store - with designing products once, adding listings and pretty much setting things on autopilot. What could you do with that extra (almost) passive income every month?
YOU’RE IN THE RIGHT PLACE IF YOU’RE:
A Side Hustling Calligrapher who wants to add products to your current service offerings
Hobby Handletterer who’s curious about creating physical and digital products
Have basic lettering experience & want to earn extra income as a creative
What they're saving about the course
How to find design inspiration, digitize your work in Adobe Photoshop and Illustrator, open an Etsy or Squarespace online shop and turn your customers into repeat buyers.
Products, Inspiration & Legal Stuff
Physical Products - Ideas & Pros/Cons to Selling Physical Products
Digital Products - Selling Instant Downloads
Finding Inspiration - Where to Find Inspo + Beware Copyrights
Legal/Tax Stuff - Licenses You May Need
Setting Up Your Store
Etsy or Squarespace - Pros/Cons to Both
Etsy - Opening Your Store
Squarespace - Setting Up Your Ecommerce Site
Listing Your Products - What to Include In Your Descriptions
Pictures & Tags - Best Practices + Using Hashtags/Tags
Shipping Options - Se ng Up Shipping in Etsy + Squarespace
Customers & Repeat Business
Customer Care - Getting Repeat Biz
Promo ons - Planning for Promos + Different Types
Design & Print
Designing a Product - Layouts + Who to Design For
Finding a Printer or Manufacturer - How to Source Them + Minimums
Digitizing - The Basics of How To Digitize for Products & Printing
Branding + Shipping - Drop Shipping vs Self Shipping & Staying on Brand
Opening Your Store
Launching Your Store - Setting Yourself Up For A Successful Launch
A/B Testing Products - Using Your Store Stats + Listening To Your Tribe
Seasonality - Selling for the Holidays
Downtime - Ways to Improve Your Store & Business During Slower Seasons
Google Doc Template | Margin Tracker - Know What You're Actually Making Cheat Sheet - Steps to digitize your lettering for print
I BET THESE QUESTIONS HAVE CROSSED YOUR MIND...
Q: I've always wanted to own a business but where do I start?
A: You learned calligraphy as a hobby, stress reliever or because you volunteered to handle er your first cousin’s wedding invitations. You’ve mastered the basics and have a signature lettering style, but how do you turn a hobby into extra income? You can't just practice forever.
Q: Isn't the market straight up saturated? Who would buy my products? And how do I even find customers?!
A: Sure - there are Etsy stores out there, some also selling mugs/prints/ whatever it is you also want to sell. But trust me when I say your products are unique. Why? Because your lettering style belongs to you and you alone. Know that there is a customer base out there for you - and we review ways to turn those customers into repeat ones.
Q: But there’s so much info floating out there, can’t I just Google everything?
A: You technically could - but it's just floating out there. Why not have everything in one place, so you can get your shop up and running way faster? That saves you me - and that means you can generate revenue sooner.